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Autor Thema: Press Release 21318 LEGO® Treehouse  (Gelesen 2338 mal)

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Press Release 21318 LEGO® Treehouse
« am: 24. Juli 2019, 11:16:16 Vormittag »

Hallo,
gerade frisch veröffentlicht:
lg
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 LEGO® Treehouse blooming with sustainable bricks


Since the LEGO Group launched its first bricks made of plant-based polyethylene last year, the sustainable bricks have increasingly been included in new LEGO sets. The Treehouse contains the highest number of sustainable bricks ever in a LEGO set and is another important step to fulfill the LEGO Group’s sustainability ambitions.

 

[23rd July 2019] A gathering point for family and friends. A secret hideout. A fortress. A sleepover.

LEGO fans can now immerse themselves in the intricately detailed LEGO IDEAS Treehouse. A challenging build, the exclusive set, made up of more than 3000 elements, is one of the largest LEGO IDEAS sets to date. 

 

The Treehouse is packed with play-inspiring features and comes with a landscape base and removable treetop to reveal three detailed cabins. A special feature of the set is that all 185 plants and leaves are made from sustainable materials sourced from sugarcane. This includes the treetop canopy, which has interchangeable sets of green summer leaf elements and yellow and brown fall leaf elements. 

 

Tim Brooks, Vice President, Environmental Responsibility, the LEGO Group, said:

“When I first saw the model, I was blown away. Not only because it looks amazing, but also because it connects strongly to the very reason, we are investing so much time and effort in identifying new and sustainable materials, which is to preserve natural resources and fulfill our planet promise. It really is an important step in our ambitious target of making all LEGO elements from sustainable materials.” 

 

During 2018, the LEGO Group began making botanical elements, including trees, leaves and bushes, from plant-based polyethylene using sustainably sourced sugarcane. Children and parents will not notice any difference in the quality, durability or appearance of the new elements, because plant-based polyethylene has the same properties as conventional polyethylene. These elements represent the first milestone in the LEGO Group’s ambitious commitment to making products using sustainable materials by 2030.

 

The Treehouse is an example of how the LEGO Group uses co-creation to foster innovation, as the original idea was submitted through the LEGO IDEAS platform, where LEGO fans can upload their creative builds. Users then have a chance to review and support the model and, given sufficient support, the build can end up as a certified LEGO set with the help of LEGO master designers. In this case, the model was submitted  by fan designer Kevin Feeser from Nancy, France. Kevin’s motivation for creating a treehouse stems in particular from his passion for the great outdoors combined with pretty sophisticated LEGO building skills.

 

The LEGO IDEAS Treehouse model is available directly from LEGO Retail Stores and shop.LEGO.com exclusively for LEGO VIP members beginning July 24, 2019, with general public availability beginning August 1, 2019.

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Notes to Editors

21318 LEGO IDEAS: Treehouse

·        Available in LEGO Retail Stores from 1st August 2019

·        Price  US $199.99 – CA $269.99 – DE €199.99 – UK £179.99 -- FR €199.99 – DK 1799.0DKK – AUS $279.99

·        Age: 16+

·        3036 pieces, including 180+ botanical elements made from plant-based polyethylene plastic using sustainably sourced sugarcane.

·        The set measures over Measures over 14” (37 cm) high, 10” (27 cm) wide and 9” (24 cm) deep

 

Fans can submit their own LEGO set ideas at ideas.LEGO.com

For further information and imagery, please contact the LEGO press office:

media@LEGO.com 

 

About the LEGO Group:

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com 
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