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Autor Thema: Cartoon Network Enterprises Partners with The LEGO Group to Create Construction  (Gelesen 3731 mal)

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Cartoon Network Enterprises Partners with The LEGO Group to Create Construction Toys Based on the Ben 10 Franchise

Inaugural Licensing Deal Between the Two Companies Introduces the First Range of Construction Toys Based on the Top-Rated Ben 10 Television Series, Launching Globally in Spring 2010


Cartoon Network Enterprises (CNE) and The LEGO Group today announced a global agreement that adds the Ben 10 franchise to the worlds leading construction toy manufacturers portfolio of only the best licenses in construction toy form. The deal marks the first time the two companies have partnered on product development, and will bring Cartoon Networks global sensation boy brand to life in a full line of construction toys based on the popular Ben 10 Alien Force adventures.
Featuring never-before-seen LEGO elements and a new twist on the LEGO building system, LEGO Ben 10 Alien Force is sure to bring novelty and excitement to the construction toy category and provide a dynamic way to engage consumers in the core propositions of transformation and action for which the Ben 10 property is known.
Over the past four years, Ben 10 has established itself as a global brand that continues to expand and thrive in different categories and markets, said Christina Miller, vice president, Cartoon Network Enterprises. Expanding this relationship with LEGO, the leading construction toy brand, is an exciting opportunity for Ben 10 that will continue to build towards years of future success at retail.
Were thrilled to expand our very successful partnership with Cartoon Network to now include licensing and product development, said Jill Wilfert, vice president of licensing and entertainment for LEGO Group. There is such a natural synergy between fans of the LEGO brand and the loyal audience that Cartoon Network engages, and Ben 10 Alien Force is the perfect property on which to base a new way to build and play with LEGO elements.
The LEGO Ben 10 Alien Force line is scheduled to launch in the construction toy aisles in the U.S. in spring 2010, and will roll out in additional territories thereafter.
As one of the top-rated Cartoon Network original series for boys since debuting in April 2008,
Ben 10 Alien Force is the latest chapter in the continuing Ben 10 saga and picks up the story five years later when 15-year-old Ben Tennyson chooses to once again put on the OMNITRIX and discovers that he can transform him into 10 all new aliens. Joined by his super-powered cousin Gwen Tennyson and his equally powerful former enemy Kevin Levin, Ben is on a mission to find and save his missing Grandpa Max by defeating the evil DNALIENS, a powerful alien race intent on destroying the galaxy, starting with planet Earth.
The first-ever CNE licensed product in the LEGO portfolio builds upon an existing and powerful relationship between the toymaker and Cartoon Network. Most recently, they partnered to promote the LEGO CITY Building Competition via on-air promos driving children to the LEGO CITY website (http://city.LEGO.com) to build and submit their creations for a chance to star in an upcoming LEGO CITY initiative. In October 2008, Cartoon Network featured an exclusive BIONICLE on-air video and an exclusive online game at CartoonNetwork.com to promote the toy line at the start of the holiday shopping season. LEGO Group has also premiered two exclusive mini movies LEGO Indiana Jones and the Raiders of the Lost Brick and STAR WARS Revenge of the Brick as commercial events on the network while also creating custom games on CartoonNetwork.com, all supported by on-air promos.
In the U.S., new episodes of Ben 10 Alien Force debut on Cartoon Network on Friday nights at 9:30 p.m. (ET/PT) with replays throughout the week. Globally, the Ben 10 television series franchise, which includes both Ben 10 and Ben 10 Alien Force, is currently seen in 160 countries throughout the world.

About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of animation franchises including Ben 10, Fosters Home for Imaginary Friends, Chowder, The Secret Saturdays, The Powerpuff Girls, [adult swim] and more, as well as serves as licensing agent for Bakugan and the Total Drama franchise.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About The LEGO Group:
The LEGO Group (www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The LEGO Group is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries.

LEGO and the LEGO logo are trademarks of The LEGO Group. 2009 The LEGO Group.
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