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Autor Thema: Virtual tours from History Collection in LEGO House  (Gelesen 897 mal)


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Virtual tours from History Collection in LEGO House
« am: 15. April 2021, 19:16:56 Nachmittag »

Jan informiert ber
"Virtual tours from History Collection in LEGO House"


 Dear all, many AFOLs mentioned to me that they enjoyed the virtual tours from the History Collection in LEGO House last year and would love to see similar again.

So I am very happy that my colleagues at LEGO House have agreed to redo the activity in an updated version including learnings from last time. 

The virtual tour will again be hosted by LEGO Corporate Historian Kristian Reimer who will take you on a detailed journey of the history of the LEGO Group and who will showcase highlights from the archive in the basement of LEGO House that have not been touched upon in last years live tours and of course we also include a live Q&A to answer your relevant questions.

The tours will be distributed through a period from May to November and cover everything from the early beginnings in 1932 up till 2020. 

To provide an in-depth live tour we offer 5 individual tours based on 5 important chapters of the LEGO Groups history. 

We are offering two sessions per day, with the same content, to facilitate different time zones.

Please be aware that we operate in Billund time (CEST). We kindly ask you to convert the timing to your time zone. 

The price for each 60 minutes long virtual tour is 50 DKK.   

You can participate in any of the live tours by buying a ticket via the link at the end of this page. 

Please note that participation does not require any special software   we will send you a link for the session, which you need to click on - and you just join via a web browser. 

Dates and topics

Tour 1: May 6, 2021. Duration: 60 min. Price: 50 DKK 

The beginning of the LEGO Group, 1932 1946 

Wonder how it all started?

Please join us for a guided tour in the LEGO House History Collection covering the beginning of the LEGO Group. The tour will touch upon the background of LEGO founder Ole Kirk Kristiansen and how he started the company as well as cover the ups and downs he had to endure in the companys first years of existence. 


Tour 2: June 22, 2021. Duration: 60 min. Price: 50 DKK 

The LEGO Group - Consolidating plastic, 1947 1961 

Want to know more about the big gamechanger for the LEGO Group?   

Through this guided tour in the LEGO House History Collection, youll learn about a crucial period in the history of the LEGO Group. The gamechanger happened in 1958 when the LEGO brick was introduced, but many other activities in the late 1940s and up through the 1950s contributed to creating the foundation of the company we know today, and we are here to tell you all about it. 

Tour 3: August 30, 2021. Duration: 60 min. Price: 50 DKK 

The LEGO Group - Expanding the LEGO System in Play, 1962 1978 

Wonder how LEGO System in Play secured great expansion? 

Go on a virtual guided tour in the LEGO House History Collection and learn more about how the LEGO System in Play was expanded up through the 1960s and 1970s. We will cover the introduction of movement and role play, talk about the background for creating the first LEGOLAND Park and much more. We will even touch upon who the first CEO/Managing Director to come from outside the owner family was. 

Tour 4: October 11, 2021. Duration: 60 min. Price: 50 DKK 

The LEGO Group - Introducing new ideas, 1979 2001 

Kjeld Kirk Kristiansen and his many great ideas. 

Third generation owner Kjeld Kirk Kristiansen, and the new ideas he introduces, play a huge role in this virtual tour in the LEGO House History Collection covering the first 22 years of Kjeld at the helm. We will look into the introduction of storytelling, how the appearance of the minifigure was changed, the introduction of our first brick built IP products and more. 

Tour 5: November 8, 2021. Duration: 60 min. Price: 50 DKK 

The LEGO Group - Crisis and turnaround, 2002  2020 

How do you make a turnaround in a giant crisis? 

In this virtual tour in the LEGO House History Collection the theme is very much ups and downs, as we will look into the crisis and turnaround and some of the contributing factors.

We will also touch briefly on more contemporary topics such as collaborating with the AFOL community or setting up our sustainable materials center. 


We are looking very much forward to seeing you online. Please buy your ticket to any of the tours here :

LEGO House - Live tours of History Collection

Many greetings